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The NPDP certification exam is designed to assess the knowledge, skills, and abilities of product development professionals. NPDP exam covers a wide range of topics including product strategy, product planning and development, product launch, and product lifecycle management. NPDP Exam is divided into two parts, the first part consists of 150 multiple-choice questions that must be answered within three hours. The second part is a case study that must be completed within two hours.
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NEW QUESTION # 148
The strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies is________.
Answer: A
Explanation:
The strategy defined by Miles and Snow for companies that rapidly follow Prospector companies is
"Analyzer." Miles and Snow's typology includes four strategic types: Prospectors, Defenders, Analyzers, and Reactors. Prospectors are the first movers in the market, constantly seeking new opportunities and innovations. Analyzers, on the other hand, operate in both stable and dynamic environments. They cautiously follow the innovations of Prospectors and then efficiently exploit those innovations. They balance the need for stability (similar to Defenders) with the need to adapt to new market opportunities (similar to Prospectors).
References:
Miles, R. E., & Snow, C. C. (1978). Organizational Strategy, Structure, and Process. Stanford University Press.
NEW QUESTION # 149
Which of the following is an item that separates the winners from the losers in new product development?
Answer: B
Explanation:
One of the key differentiators between successful and unsuccessful new product development projects is a strong market orientation. Companies that are market-driven and customer-focused tend to perform better because they align their product development efforts with the actual needs and preferences of their customers. This approach helps in creating products that have a higher likelihood of market acceptance and success. On the contrary, micro-managing by senior management, frugal resource investment at the expense of execution quality, and reactive jumping to execution without thorough pre-development homework often lead to poor outcomes.
Thus, the correct answer is B: A strong market orientation: market driven, customer focused.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Griffin, A., & Page, A. L. (1996). PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure. Journal of Product Innovation Management.
NEW QUESTION # 150
A strategy can be dfined as ____.
Answer: B
Explanation:
A strategy is defined as a company's game plan for achieving its long-term objectives. It involves setting goals, determining actions to achieve those goals, and mobilizing resources to execute the actions. A strategy outlines how a company will compete in its market, manage its resources, and navigate challenges to reach its desired future state. It is a comprehensive plan that integrates the company's vision, mission, and competitive actions. This definition aligns with strategic management theories and frameworks, which emphasize strategy as a roadmap for long-term success (Porter, 1980; Mintzberg, 1987).
NEW QUESTION # 151
Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study
Answer: D
Explanation:
Secondary research sources include data that have been collected and published by other entities. Examples of potential secondary research sources include:
I. Surveys fielded and published by a trade association: These are external studies conducted by professional organizations within specific industries, providing valuable insights and benchmarks. II.
Industry data by NAIC code published by the Bureau of Labor Statistics: Government-published data, like those from the Bureau of Labor Statistics, offer reliable and comprehensive industry statistics. III. An internal customer satisfaction report: While this is generated internally, it is still considered secondary data because it involves the analysis of existing information. IV. An internal report on a focus group study:
Similar to internal customer satisfaction reports, these reports analyze existing data collected from specific research activities.
Therefore, the correct answer is A: I, II, III.
References:
Burns, A. C., & Bush, R. F. (2014). Marketing Research. Pearson.
Malhotra, N. K. (2015). Marketing Research: An Applied Orientation. Pearson.
NEW QUESTION # 152
The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:
Answer: C
Explanation:
The framework, functions, and processes that guide activities in project, program, and portfolio management and provide guidance, decision-making, and oversight is called governance. Project governance establishes the structure and processes for making decisions, managing performance, and ensuring accountability in project execution. It includes setting policies, defining roles and responsibilities, and establishing controls to ensure that projects align with organizational objectives and are executed effectively (Muller, 2009; PMI,
2013).
NEW QUESTION # 153
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