MKT-101 Top Dumps | New MKT-101 Test Cram

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q130-Q135):

NEW QUESTION # 130
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

A. Automation Studio
B. Automation Studio and Interaction Builder
C. Journey Builder
D. Automation Studio and Journey Builder

Answer: D

NEW QUESTION # 131
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Answer: D

Explanation:
A synchronized data extension is a data extension that is automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A Salesforce data extension is a type of data extension that stores data imported from Sales Cloud reports or campaigns using Marketing Cloud Connect. By querying synchronized data extensions using a query activity to a Salesforce data extension, the customer can segment contacts based on complex criteria without relying on Sales Cloud reports or campaigns. Then, by sending via Email Studio Send Flow to the Salesforce data extension, the customer can leverage tracking and reporting features of Marketing Cloud Connect. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_send_email_send_flow.htm&type=5

NEW QUESTION # 132
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

A. Triggered Send
B. Recurring Send Schedule via Guided Send
C. Send Email Activity
D. Send Flow

Answer: A

NEW QUESTION # 133
What three methods are used to import data into a data extension?

A. API, Data Filter, and Import Activity
B. Import Wizard, Data Filter, and Import Activity
C. API, Import Wizard, and Import Activity
D. Import Filter, Import Data, and Automation
E. API, Import Filter, and Import Activity

Answer: C

NEW QUESTION # 134
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?

A. Dynamic Content Blocks
B. Separate template-based emails
C. Reference Content Blocks
D. AMPscript

Answer: A

Explanation:
To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding. Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type=5

NEW QUESTION # 135
......

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MKT-101 Top Dumps | New MKT-101 Test Cram

2025 MKT-101 Top Dumps 100% Pass | Valid New MKT-101 Test Cram: Build and Analyze Customer Journeys using Marketing Cloud

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q130-Q135):

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